Published October 23, 2026
BizBuySell pricing and how much it costs to list a business
- Revenue
- $2,140,000
- SDE
- $486,000
- Asking price
- $1,650,000
- Multiple
- 3.4x SDE
- Reason for sale
- Owner retiring
BizBuySell charges sellers a monthly listing fee and takes no commission when the business sells. On the 6 month term its own listing FAQ shows Basic at $74.95 a month, Showcase at $99.95 and Diamond at $199.95, billed upfront, so six months costs about $450, $600 or $1,200. A 3 month term costs more per month and a 12 month term costs less. Most owners need six months or longer to sell, so plan the budget for the full term plus the hours you will spend answering and screening inquiries.
BizBuySell pricing by tier
BizBuySell sells three listing tiers to owners who sell by themselves, each on a 3, 6 or 12 month term. There is no one month option. The rates below are the 6 month term rates published on the BizBuySell listing FAQ at the time of writing. The site raised Basic and Showcase from $65.95 and $89.95 during 2025, so check the checkout page for the current number before you pay.
| Tier | Monthly rate, 6 month term | Charged upfront for 6 months | Placement |
|---|---|---|---|
| Basic | $74.95 | $449.70 | Standard position in search results |
| Showcase | $99.95 | $599.70 | Ranks above Basic listings in search |
| Diamond | $199.95 | $1,199.70 | Top of results plus BuyerBlast emails to buyers |
The whole term is charged when you publish. If the business has not sold by the end of the term, the listing carries on month to month at the monthly rate until you cancel, so put a reminder in your calendar the week before it rolls over.
Which BizBuySell tier is worth paying for
The tier only changes where your ad shows up and how many buyers it is pushed to. It does not change who those buyers are. Basic is enough for a business in a niche with few competing ads in your state, such as a small manufacturer or a specialty distributor, where buyers find you through a narrow filter anyway. Showcase makes sense in crowded categories like restaurants, franchises, laundromats and car washes in large metros, where a Basic ad drops below the first screen within days. Diamond suits sellers who want the email blast and the top slot for a higher priced company, but at roughly $1,200 for six months it only pays off if the extra inquiries are real buyers. In practice the cost that hurts is not the fee, it is the time spent on inquiries from people who cannot finance the price.
How much it really costs to sell on BizBuySell
Main Street businesses commonly take somewhere between six months and a year to sell, so most owners pay for at least one full term and often a second. Here is the yearly cost of each route for an owner selling a company priced at $600,000.
| Way to sell | Price | Cost over 12 months | Who screens buyers |
|---|---|---|---|
| BizBuySell Basic | $74.95 a month on 6 months, less on 12 | Under $900 | You, by email and phone |
| BizBuySell Diamond | $199.95 a month on 6 months, less on 12 | Under $2,400 | You, by email and phone |
| Business broker | 8 to 12% success fee, often a minimum | $48,000 to $72,000 at closing | The broker |
| CompanyBrokers Owner Listing | $24 a month billed yearly, or $49 monthly | $288 | NDA and proof of funds before data |
A broker costs far more, but the fee buys valuation, marketing to a private buyer list, screening and negotiation, and it is only paid when the deal closes. Our business broker fees answers explain the success fee, the minimum and the tail clause in detail. A listing site costs little in money and a lot in your own hours, which is the trade most owners underestimate.
Costs that are not on the BizBuySell pricing page
- Your time: every inquiry needs a reply, an NDA, a call and a follow up, and many come from people early in their search
- A separate NDA tool or attorney template, since you collect and track signatures yourself
- A place to share financials, usually a shared folder you manage by hand
- A valuation, because a listing priced above what lenders will finance draws inquiries that never close
- Attorney and escrow fees at closing, which you pay on any route
The fix for most of these is preparation before you pay for the listing. Have three years of tax returns, profit and loss statements and a recast of SDE ready on day one. If buyers will ask you to prove deposits, you can convert PDF bank statements to Excel and hand over twelve months of transactions in one spreadsheet instead of a stack of PDFs. Then price the company with the business valuation calculator so the asking number matches what an SBA lender will support.
BizBuySell pricing for business brokers
Brokers do not buy single owner listings. BizBuySell sells broker memberships priced by the number of listings and the level of featured placement, and quotes them through its sales team rather than on a public price list. Most brokers syndicate the same listing to BizQuest and other sites in the same network, which adds exposure but mostly reaches the same audience. A broker who wants buyers that have already signed an NDA and shown funds can list up to 25 mandates on the CompanyBrokers Broker plan at $149 a month, or $74 a month billed yearly. Owners who prefer help can compare business brokers by state and industry.
A lower cost alternative to a BizBuySell listing
CompanyBrokers is a business for sale marketplace built around screened inquiries. Every listing shows revenue, SDE, asking price, the implied multiple and reason for sale in one format, and every buyer e-signs the NDA and shows proof of funds before your data room opens. The Owner Listing plan costs $49 a month, or $24 a month billed yearly, and includes one active listing, a valuation report, an NDA-gated data room and an inquiry inbox. Many owners list in two places: BizBuySell for raw reach and a screened site for buyers who are ready. See the websites like BizBuySell comparison for the other options, the full plan list on pricing, and how to sell a business by owner step by step.
How much does it cost to list a business on BizBuySell
On the 6 month term BizBuySell charges $74.95 a month for Basic, $99.95 for Showcase and $199.95 for Diamond, billed upfront, which comes to about $450, $600 or $1,200. Three month terms cost more per month, twelve month terms cost less, and the listing renews month to month after the term.
Does BizBuySell take a commission when my business sells
No. BizBuySell charges only the listing fee for the tier and term you choose. If a broker sells your business, the broker's success fee is separate and set in your agreement with the broker, commonly 8 to 12 percent of the price on Main Street deals.
Is BizBuySell worth the money
For many Main Street sellers it is, because the audience is large and the fee is small next to the price of a business. It is worth less if you have little time to screen inquiries or if you sell an online business, where marketplaces built for that model usually fit better.
Can I cancel a BizBuySell listing before the term ends
You can take the ad down at any time, but the term is billed upfront, so cancelling early usually stops the renewal rather than refunding the months already paid. Read the refund terms at checkout before you pick a longer term.
Is BizQuest cheaper than BizBuySell
BizQuest belongs to the same group as BizBuySell and sells listing packages in a similar price range. Because the two sites share a parent company, listing on both adds less new reach than listing on a site with a different buyer audience.
List your business where buyers arrive screened
One listing with structured financials, a data room and NDA plus proof of funds on every inquiry, from $24 a month billed yearly.