Sample listing
Denver, Colorado8 yrs in business
Revenue
$1,460,000
SDE
$610,000
Asking price
$2,350,000
Multiple
3.9x
Stock saleEarn-outSeller financing
Online business for sale with verified revenue
An online business for sale can be an ecommerce business, a SaaS product, a content site or a hosting company, and each is priced on verified SDE. Online businesses include ecommerce stores, subscription software, content sites, newsletters and marketplaces. They can be run from anywhere, but they carry risks that a storefront does not: dependence on a single platform, traffic that can disappear after an algorithm change and revenue that is easy to dress up in screenshots. CompanyBrokers listings show revenue, SDE, asking price, multiple and reason for sale in a structured format, and the analytics, payment reports and code access details sit in a data room that opens after NDA and proof of funds.
Create a deal alert
Industry
SaaS and online business
State
Colorado
Asking price
$500K to $2M
SDE
$200,000+
SaaS and online business
Denver, Colorado
- Revenue
- $1,460,000
- SDE
- $610,000
- Asking price
- $2,350,000
- Multiple
- 3.9x SDE
Online businesses for sale
Set a deal alert for online businesses by business type, price range and minimum SDE, and you get new listings by email once a broker or owner publishes them. Every inquiry goes through an NDA e-sign and a proof of funds step, so domain names and traffic sources stay private until a serious buyer signs. You can also browse every business for sale near me or read how to buy a business.
SaaS and online business
Sample listings
What buyers look for in an online business
- Revenue verified from payment processor and bank records, not only dashboard screenshots
- Diversified traffic: search, direct, email and social, with no single channel above roughly half
- For SaaS, monthly recurring revenue, churn, net revenue retention and customer concentration
- For ecommerce, gross margin after shipping, returns and ad spend, plus inventory and supplier terms
- A codebase, store or content library the buyer can maintain, with documented processes
- Owner hours per week and what tasks are already handled by contractors
How much is an online business worth
Smaller online businesses are commonly priced on a multiple of SDE or annual net profit, and as general market guidance many trade around 2.5 to 4.5 times SDE. SaaS businesses with strong growth and low churn often sell on a multiple of revenue or ARR instead, while content sites depend heavily on traffic stability and age. Recurring revenue, diversified traffic, low owner involvement and long operating history raise value. Recent traffic drops, a single supplier, ad account dependence or policy risk on a marketplace lower it. Get a first range with the business valuation calculator.
Online business due diligence checklist
- Read only access to analytics, payment processor, store platform and ad accounts for at least twenty four months
- Traffic analytics by channel and landing page, plus search ranking history and any manual penalties
- Platform risk: marketplace account health, app store policies, affiliate program terms and API dependencies
- Customer list, churn cohorts and refund or chargeback rates
- Ownership of domain, code, content, trademarks and social accounts, and how each transfers
- Supplier and fulfillment contracts, inventory counts and lead times for ecommerce
- Escrow and a migration plan covering domain, hosting, email lists and payment accounts
Financing an online business purchase
Many online deals close with cash, but established businesses with tax returns and steady profit can qualify for an SBA 7(a) loan; see our guide to an SBA loan to buy a business. Lenders want several years of filed returns and consistent cash flow. Seller financing and earn-outs are very common for online businesses, often tied to revenue or traffic holding steady for six to twelve months after the transfer, which shares platform risk between buyer and seller.
Selling your online business
If you want to sell my business, separate personal and business accounts, clean up your profit and loss statement and document every process a new owner needs. Our selling a business checklist covers what buyers request. Keep your URL behind the NDA, list it yourself or get matched with business brokers who handle digital deals, including business brokers near me. See pricing.
How do I verify the revenue of an online business
Get read only access to the payment processor and store platform, compare them with bank statements and tax returns, and check refund and chargeback history. Screenshots alone are not enough.
What is platform risk in an online business
It is the chance that one outside platform, such as a marketplace, search engine, app store or ad network, changes rules or suspends the account and cuts revenue. Diversified traffic and sales channels reduce it.
How is an online business transferred to a new owner
Usually through escrow, with the seller moving the domain, code, hosting, content, accounts and email lists in an agreed order, followed by a training period and support window.
Is an earn-out common when buying an online business
Yes. Earn-outs and seller notes are frequent, especially when traffic or revenue depends on factors outside the buyer's control after closing.